Customer relationships management (CRM) software is a tool used to track guest interactions, analyze customer data, and manage your hospitality organization’s relationship with your guests.

CRM stands for customer relationship management, whereas ERP stands for enterprise resource planning. Both are systems used to help companies manage their business.

Customer relationships are critical to the success of any business. The happier and more satisfied the customer, the lower your retention and acquisition costs. But how do you make your customers happy? How does your business encourage customer loyalty?

CRM software is a must-have for any organisation, but it can be challenging to find the right solution for your business.

Lead management is the process of attracting leads and is used to score, qualify, and nurture leads so that they can become paying customers. 

Lead generation is the process of attracting potential customers to your site and nurturing their interest so that they can eventually turn into customers. Top-of-funnel lead generation tools include SEO, email marketing, social media content, blog posts, and more.