A quality CRM system is an indispensable part of every modern business that aims to flourish — and that too includes the healthcare sector. The healthcare industry is getting increasingly competitive each year, and spending on sophisticated medical equipment and hiring expert staff only, relying on a legacy system, cannot drive innovation.

Customer relationship management (CRM) is a system that uses data to help healthcare organizations develop customer-driven business processes. CRM has increasingly become a top priority for healthcare organizations, as they realize it can help them be more effective in delivering services and products.

Customer relationship managers (CRM) are the people or systems that manage an organization’s relationship with their customers from various stages of the sales cycle.